ABOUT THE FOUNDER

Shouag Hayat is a creative director, fashion stylist, and visual storyteller, and the founder of Amplified Eye Candy.

Her work sits at the intersection of emotion and image. She uses styling, photography, and visual direction as tools to build presence, shape identity, and translate what people feel into something visible.

With over 16 years of experience and a background in fashion design, styling, visual merchandising, and editorial photography, her perspective has been shaped by living and studying in San Francisco, Mexico City, and Ottawa before returning to Kuwait.

She works across personal and corporate spaces, from styling individuals to directing campaigns and building visual concepts for brands. Her process is intuitive but intentional, always starting from within and translating that into a clear, elevated visual language.

Her work is not about dressing people. It is about shifting how they see themselves. It is about creating alignment between who they are and how they show up.

Through Amplified Eye Candy, she continues to build experiences that allow people and brands to step into themselves fully, with clarity, confidence, and honesty.